Press Release: The Mefie Leather Range

Introducing the New Mefie Leather Handbag Range

Taking African Print and Design to New Heights

Mefie [mé fíéy which means my home in Twi] began in 2012, as a lifestyle brand focused on handbags and housewares using African prints and weaves.  The company’s vision is to create a brand that showcases the beauty of African crafts in a way that can be appreciated worldwide and to celebrate the craftspeople that make them. 

The business first began with a line of wax print cushions and handbags made in Ghana. Building on the initial success, they introduced a line of hand-woven goods -- colourful hand-woven raffia totes made in Madagascar and hand-woven Kente cushions also made in Ghana.  Most recently, they have launched their higher end leather line.

The leather range is designed to be integrated into a women’s everyday wardrobe while adding an afro-chic twist, commented the designer and owner, Samantha White.   The new leather line is created using top-grain leathers and suede mixed with tie and dye and digital prints.  This range is perfect for the fashion-forward professional woman who wants a handbag that can take them from work to play and day to night while still inspired by the iconic prints popularized across the continent. 

The designer, Samantha, created the line after leaving her corporate role as Business Development Director of a Pharmaceutical Market Research firm.  ‘As a working professional, I yearned for pieces that celebrated my heritage and individuality while being ‘work appropriate’ she commented.  Hence, the Mefie leather line works to strike that balance—creating beautiful, durable, mixed print handbags.  The leather satchel is large enough to carry a laptop, while the smaller cross-body bag is suitable to carry a tablet along with all daily essentials and the clutch bag is designed for small items needed for a night out.

The full leather range is available on sale now at www.mefie.co.uk as well as at various boutiques in the UK.  For more information please contact us at info@mefie.co.uk

Photos done by: Nina Kadatko

MUA and Hair: Ekaterina Novinskaya

Models – Nelo Tshi and Daniella Race