Introducing the New Mefie Leather Handbag Range
Taking African Print and Design to New Heights
Mefie [mé fíéy which means my home in Twi] began in 2012, as
a lifestyle brand focused on handbags and housewares using African prints and
weaves. The company’s vision is to
create a brand that showcases the beauty of African crafts in a way that can be
appreciated worldwide and to celebrate the craftspeople that make them.
The business first began with a line of wax print cushions
and handbags made in Ghana. Building on the initial success, they introduced a
line of hand-woven goods -- colourful hand-woven raffia totes made in
Madagascar and hand-woven Kente cushions also made in Ghana. Most recently, they have launched their higher
end leather line.
The leather range is designed to be integrated into a women’s
everyday wardrobe while adding an afro-chic twist, commented the designer and
owner, Samantha White. The new leather line is created using
top-grain leathers and suede mixed with tie and dye and digital prints. This range is perfect for the fashion-forward
professional woman who wants a handbag that can take them from work to play and
day to night while still inspired by the iconic prints popularized across the
continent.
The designer, Samantha, created the line after leaving her corporate
role as Business Development Director of a Pharmaceutical Market Research firm. ‘As a working professional, I yearned for
pieces that celebrated my heritage and individuality while being ‘work
appropriate’ she commented. Hence, the
Mefie leather line works to strike that balance—creating beautiful, durable,
mixed print handbags. The leather
satchel is large enough to carry a laptop, while the smaller cross-body bag is
suitable to carry a tablet along with all daily essentials and the clutch bag
is designed for small items needed for a night out.
The full leather range is available on sale now at
www.mefie.co.uk as well as at various
boutiques in the UK. For more
information please contact us at
info@mefie.co.uk
Photos done by: Nina Kadatko
MUA and Hair: Ekaterina Novinskaya
Models – Nelo Tshi and Daniella Race
