Showing posts with label africa. Show all posts
Showing posts with label africa. Show all posts

Sunday, 11 May 2014

Mefie in the Huffington Post and a Special Discount for you!

New Wax Print Handbags Now Available Online


The UK spring season is now well underway.  We have now had two out of our three glorious spring holidays and we are fast approaching our final well deserved break. 

The arrival of spring also marks our new season of Spring/Summer stock online. Our wax print handbags are a great option to brighten up an outfit or for your holidays!   To celebrate our new designs, Mefie are offering our loyal readers a 20% discount (using code WAX20) on the entire wax print handbag range.  

This promotion is available both online and in our local markets so pick your bag up before they go!

 

http://www.anansi.co.uk/catalog/wax-print-bags




http://www.anansi.co.uk/catalog/wax-print-bags

And Finally....We're in The Huffington Post!

We have great news to share!  This month we were featured in the Huffington Post Lifestyle Section.  We were very excited for our beautiful raffia tote bags to have such great coverage and we are sure that it is the beginning of other amazing things to come!




Wednesday, 12 March 2014

Our first Contest! Enter to Win a new Raffia Tote

Hello Folks!  We are happy to announce our first promotion.  Mefie has teamed up with ACU BIEN for our first contest to win a handwoven raffia tote bag, perfect for the Spring/Summer season.  Below is the link -- ENTER NOW!!!


https://a.pgtb.me/M2Btkd



Wednesday, 5 March 2014

Spring has Sprung at Mefie!

Spring has Sprung at Mefie with March Madness

Although many are still suffering with snow in North America and rain across the UK, March is generally known as the beginning of spring.  March also marks the beginning of the American basketball playoffs known as March Madness. This year at Mefie, we have decided to run our own March Madness campaigns.  

Throughout the month of March we will host a series of online events with bloggers from around the world.  Adjunct to the online events, we will run give-aways and discount codes to coincide with the other promotional activities which will happen throughout the month. 

To keep abreast of all of our contests follow us on our social media accounts:

www.facebook.com/mefieuk
www.twitter.com /@mefieuk
Instagram.com/mefieuk









FairTrade Fortnight....the story of Foncho

 

The 24th of February marked the beginning of FairTrade Fortnight.  As an ethical brand we wanted to inform our readers about the initiative for 2014.  This year the Fair Trade organization has launched a campaign to ensure equality in the banana trade and fare wages for farmers.  The campaign highlights issues with UK supermarkets, where the price of bananas has almost halved in the last 10 years.  Hence, the cost of a banana has been reduced from approximately 20p per banana to 11p per banana.   This reduction in price has lead to the depression in wages for farmers and in turn means that many farmers remain in poverty.

To find out more about the campaign go to the FairTrade website http://bit.ly/1bTgGCs

Where we'll be in March...

This month Mefie will be at various markets around London (weather permitting) so come by and say hi!
Fridays and Saturdays in March - Portobello Road Market
Sunday, 9th of March - Alexandra Palace Market

We also look forward to announcing new stockists and events throughout the month so stay tuned!

Thursday, 23 January 2014

MefieUK A Handbag Story - How our tie and dye marbled design is made

Our first video to tell you a little bit more about the Mefie journey and some of the artisans that we work with...we hope you enjoy!

Also follow us on:
    Facebook.com/mefieuk
    Twitter.com/@mefieuk or
     Instagram/mefiieuk

For more stories, updates or discounts!!!





Wednesday, 1 January 2014

Press Release: The Mefie Leather Range

Introducing the New Mefie Leather Handbag Range
Taking African Print and Design to New Heights

Mefie [mé fíéy which means my home in Twi] began in 2012, as a lifestyle brand focused on handbags and housewares using African prints and weaves.  The company’s vision is to create a brand that showcases the beauty of African crafts in a way that can be appreciated worldwide and to celebrate the craftspeople that make them. 

The business first began with a line of wax print cushions and handbags made in Ghana. Building on the initial success, they introduced a line of hand-woven goods -- colourful hand-woven raffia totes made in Madagascar and hand-woven Kente cushions also made in Ghana.  Most recently, they have launched their higher end leather line.

The leather range is designed to be integrated into a women’s everyday wardrobe while adding an afro-chic twist, commented the designer and owner, Samantha White.   The new leather line is created using top-grain leathers and suede mixed with tie and dye and digital prints.  This range is perfect for the fashion-forward professional woman who wants a handbag that can take them from work to play and day to night while still inspired by the iconic prints popularized across the continent. 

The designer, Samantha, created the line after leaving her corporate role as Business Development Director of a Pharmaceutical Market Research firm.  ‘As a working professional, I yearned for pieces that celebrated my heritage and individuality while being ‘work appropriate’ she commented.  Hence, the Mefie leather line works to strike that balance—creating beautiful, durable, mixed print handbags.  The leather satchel is large enough to carry a laptop, while the smaller cross-body bag is suitable to carry a tablet along with all daily essentials and the clutch bag is designed for small items needed for a night out.

The full leather range is available on sale now at www.mefie.co.uk as well as at various boutiques in the UK.  For more information please contact us at info@mefie.co.uk

Photos done by: Nina Kadatko
MUA and Hair: Ekaterina Novinskaya

Models – Nelo Tshi and Daniella Race







 


 







Wednesday, 11 December 2013

Gift Edit: Get Inspired for Christmas

Get Inspired for Christmas

The Christmas lights are on and the streets are crowded... the holiday season is underway and we have loads of special gifts for you!


   

A Gift Hamper with a twist...

This season we have launched our 'Gift Hampers with a Difference.'  Each piece has a story and has a use which will create a special, thoughtful gift or a focal point in your home.  The idea--you choose the cushions and the basket that you like and we will gift wrap and ship your hamper for free!  

You can choose from our wax print cushions with beautiful velvet backs or our luxurious woven kente cushions handcrafted by artisans in Bonwire, Ghana.

...and the best part...there is a 10% discount off of the regular retail price using the code below.

Enter GIFT10 to redeem your discount for the gift basket.






Handbag Envy

This Christmas we also have our full range of luxury leathers, raffia totes and wax print handbags to suit every occasion.  Our satchels are big enough to carry a laptop and A4 books while our raffia tote will serve as a chic shopper.

They are all beautiful and  individual...just like you!

Friday, 4 October 2013

Keeping you up-to-date with the Mefie Newsletter and our new Leather Range!

Hello Folks!  As always we are trying to keep in touch and we have launched a newsletter which we wanted to share...so check it out below!
Welcome to our new newsletter!
Thank you for following the journey and evolution of Mefie.  It has been an amazing year thus far and we wanted to have the opportunity to share stories about our travels, our makers and us! In this first edition learn about our new leather range and find out a little more about our woven kente cushions.
Enjoy!
Introducing the Mefie Leather Range




In September, we at Mefie debuted our new leather line at The London Design Festival.  Continuing our tradition of mixing prints, we have designed our satchel, shoulder bag and orange clutch using our signature mixed print motif.  Each bag combines a digital print imposed onto a hard-wearing fabric then mixed with top grain leathers.  Our plum clutch bag is another unique piece where we have combined suede with a traditional tie and dye from Ghana.
In honour of our new range and newsletter, we are offering our customers a 10% discount (ENTER LEA01 at the checkout) on any leather handbag pre-ordered before the 15th of October. The full range will be available to purchase by October 30th both on our website and to view at Portobello Road Market and Alexandra Palace...so get yours before they go!!!

Kente, Kente Kente!
At the beginning of the year Mefie introduced a line of handwoven cushions using the traditional Ghanaian weave Kente. Our customers loved the vibrant colours and intricate designs featured in our kente cushions.  Since then, we have continued to introduce more designs to the line and so we wanted to share it with you.
Kente, and the weaving tradition in West Africa, can be traced back to ancient civilizations as far back as 300 AD.  Legend has it that a man named Ota Karaban and his friend Kwaku Ameyaw from  Bonwire (the leading Kente weaving center in Ashanti), learned the art of weaving by observing a spider weaving its web. After watching the spider, they wove a strip of raffia fabric and later improved upon their skill. They reported their discovery to their chief, who reported it to the Asantehene (The Ashanti King) at that time. The king adopted it as a royal cloth and encouraged its development as a cloth of prestige and hence kente was born.* 
Our handwoven cushions are  the epitome of luxury and craftsmanship.  Each cushion is hand-woven in this traditional weave originally made for royalty in Ghana.  Kente is available in a single, double or triple weave.  Each double weave kente cushion combines two patterns woven on a strip loom while our triple weave cushions combine 3 or more patterns and colours to create a beautiful design.  Triple weave kente is created on a strip loom using mainly silk threads while double weaves combine silk and cotton.
At Mefie we work with weavers in Bonwire, Ghana who spend up to three months to skilfully create each cloth.  Check out our kente cushions made for kings, queens and you!

*The History of Weaving Kente Cloth, http://kente.midwesttradegroup.com/



...And Finally Our Director's Thoughts
Since introducing the kente cushions, many have asked why Kente and so I thought I would share my kente journey.  Although Kente originated in the Ashanti region of Ghana, variations of the weave are also seen in neighbouring countries.  Kente remains the most famous African weave and is known worldwide for its vibrant colours and designs.
I grew up in Canada in the '80's, where I saw kente on beautiful women around me, and on TV...especially when watching the Cosby show (an '80's staple).  Hence, I was aware of the significance of kente from an early age.  During my first trip to Ghana, I was so excited to go to the home of Kente but upon my arrival I was saddened to see that the area famed for its beautiful fabric remains largely undeveloped and weavers work hard to attract buyers.  Hence, in using kente, I wanted to find a way to celebrate the beauty of the weave and to share it with as many people as possible...hence the kente cushion was born! My goal is to ensure that all people have the opportunity to appreciate the works.  Cushions will be admired in your home everyday and with a cushion as special as a kente cushion it will have pride of place in any room.

Mefie is on the Move!  We are back in Ghana for October so look out for our next newsletter with interviews and more!
...And tell a friend to tell a friend...we are new and need you to spread the word!!!

Friday, 1 March 2013

The Hands of Kumasi Central Market

This week I spent a great deal of time in Kumasi Central Market, hence, I wanted to give you a peek into the hustle and bustle of this vast place.  The market was built in 1936 and since it has continued to grow and grow and grow.  It is the largest open-air market in West Africa with over 10,000 stalls and attracts traders from all over Kumasi and surrounding areas.  I have had the opportunity to spend the week in the market and, as always, I was mesmerized by its ebb and flow.  Everyone has their own destination as they walk down the narrow alleyways, yet somehow they work together to keep the market running.

Although I have always been a lover of shopping and I have out-walked most of my family and friends on my quests to find the perfect outfit or original piece-- I have to say that Kumasi market ALMOST defeated me with its vast size.  The thing I love about this market is the grittiness of it --there is no pretense or window-dressing just the goods that stand on their own and so it really strips the retail experience down to the bare essentials of trade without pressure to consume more than is actually needed or intended for that day.   Maybe it is just my experience, but the market is too big and busy to stroll through, so you have to go with a purpose and in order not to get trampled you have to continue to walk with a purpose....no stopping unless you need it. Hence, it limits the constant consumption of goods that plagues us in the 'West'.

...So why the title you may ask?  Well, my mother has always said that 'you can tell how hard someone works by how hard or soft their hands are' (yes I know this precludes all white collar workers but the analogy works in this case) and so I thought that concentrating on the hands of those that are working in the market was very befitting....I cannot attest to whether the hands of the people that I met were hard but I do know that they were busy at work in the HOT Ghana sun and rain or shine they made it work.

The market truly is the lifeblood of the retail sector for Kumasi and the surrounding villages.  If there is any chance that you are going to be able to buy something it will be in the market as it is VAST.  There is an area of men making shoes, clothes, handbags, sewing kente.  There are copious amounts of ingredients freshly prepared and waiting to be consumed, housewares, hairdressing shops, fabric shops etc etc etc.  All are neatly organized into sections where one can go from stall to stall to find exactly what you are searching for.  Adding to the vast number of shops are food and water sellers and stock-people who continuously walk down the winding paths to deliver goods from one place to the next.

As is the case in many other societies and is similar here--there are the owners and there are the workers and I would not be remiss to say that the owners do not have it as hard as the workers.  Those who work for the owners tend to be those from the vastly poorer North of Ghana.  They range from very young girls to older men and rain or shine you will see them working.  For the workers...there is no other way to say it but it is a TOUGH existence--nothing close to anything that my soft hands have encountered.  I consider myself quite a hard worker by Western standards and yet still, I can say, hand on heart, that I don't think that I could do this work but I do have the utmost respect for those that do.

In starting mefieuk I hope to be able to bring about growth in some way and the market embodies the reason why I hope to bring about a little bit of change.  At the moment, there are so many that are working so hard and yet it is evident that they continue to live below the poverty line.  Hopefully with time, and growth our company can continue to work with the artisans and craftsman that are here and up-skill the labour force and ultimately improve peoples livelihoods.

So as always, I am leaving you with some pictures of the hand and people at work.

Enjoy
xx mefieuk









Garment making at its best!











Kente sewing...fist the pieces then the garments




Beautiful Embroidery done from memory 








The shoe making process in the market ...

















The great braid and weave experts


  


A new meaning to the working mom...braiding with the babies in tow




Food food and more food....this is dried fish--it is actually very tasty!